You better keep reading.
It is an agreement that the publisher of an e-book will be exclusive to Amazon for 90 days. In return the publisher has the opportunity to give their book away for free for up to five days every three months.
That Doesn’t Sound Like A Very Good Deal You Say?
Well, you’ll be surprised. It’s actually one of the fundamental tactics in marketing your e-book on the internet.
Let me tell you why.
As an unknown writer trying to draw some attention to yourself among thousands of others, you need an advantage.
Give your book away for free.
Get it into the hands of thousands of readers who may not have found it otherwise.
Now, most the people who download your book for free will never read it. But, a percentage will.
And, a percentage of those will write reviews and even tell their friends about your book.
OK, starting to understand now?
So How Do I Use Amazon Prime To My Best Advantage?
Great question. The best way is to use it in a book launch.
Set a date that you plan to give your book away.
Now, get the word out to as many people as possible.
Start by posting on the e-novel-advisor forums. You’ve got friends and acquaintances from all over the world that would love to help you. Then…
Make the rounds to various book sites on the internet letting them know when your book will be free. There are a wide variety of these sites but Pixel Of Ink is one of the largest.
They will announce it to their readers.
But don’t stop there.
You want to spread the word to as many people as possible. Try these sites.
There are plenty of other sites as well.
Now Sit Back And Watch Your Status Rise
During the period that you are giving your book away you will see the sales recorded on your Kindle Direct Publishing account.
You will also see the Amazon sales rank for your book get higher and higher.
It is quite possible to even reach best selling status within your book’s category.
This draws even more attention to your book.
The longer you give your book away the more opportunities for book reviews and word of mouth marketing.
You should see sales continue even after your free promotion.
And, don’t think that you should just do this once. Amazon Prime should be a keystone to your book marketing strategy.
You should do it every three months in order to get your book into the hands of as many readers as possible.